Overview
The brief
A product showcase for playground and fitness equipment with categorized catalogs, inquiry workflows and a family-friendly brand experience.
The problem
The brand needed to present a large catalog to schools, municipalities and gyms without overwhelming visitors.
Our role
- Catalog IA
- Category pages
- Inquiry workflow
- Brand voice
- SEO
Outcomes
Results that moved the number.
+5×
Product inquiries
20+
Categories organized
+160%
Time on site
96 / 100
Lighthouse
How we built it
Process.
01
Catalog IA
Categorized by buyer, not by internal SKU — schools, gyms, municipalities.
02
Product cards
Fast, scannable, with clear next step (inquire).
03
Inquiry workflow
Short forms routed to the right regional rep.
04
Brand voice
Warm, family-friendly — matching the product.
Highlights
What makes it stand out.
- 5× more product inquiries after launch
- 20+ categories organized around real buyers
- 160% longer average time on site
- Regional inquiry routing to the right rep
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