Overview
The brief
A luxury jewellery brand website with premium product presentation, elegant UI and a mobile-first shopping experience.
The problem
The brand's craftsmanship deserved a store that felt like a boutique, not a template.
Our role
- Editorial design
- Product photography direction
- PDP + collection UX
- Checkout
- Mobile performance
Outcomes
Results that moved the number.
3.2×
Mobile conversion
+140%
Add-to-cart rate
3m 20s
Avg. session
95 / 100
Lighthouse (mobile)
How we built it
Process.
01
Editorial UI
Restrained typography, generous negative space, cinematic imagery.
02
PDP craft
Every product detail page tuned like a boutique display case.
03
Checkout
Short, mobile-optimized checkout with saved-address flows.
04
Performance
Images optimized so the boutique feel loads instantly.
Highlights
What makes it stand out.
- 3.2× mobile conversion vs the previous store
- 140% higher add-to-cart rate
- Editorial design that reads like a boutique, not a template
- 95/100 Lighthouse on mobile
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